Responsive design reflective of clean UI for complex analytics
Amper's core value offering is an analytics and management platform for smart manufacturing facilities and other IoT-integrated industrial applications. The platform itself features a clean and concise dashboard for maximum accessibility to complex analytics, and the website calls for a clean and clear information hierarchy to match.
The undeniable reality is that the inner workings and day-to-day usage of a product like Amper are complex, unrealistically complex for effectively communicating in a B2B landing page microsite. Final conversion would happen in conversation with sales representatives, not in-site. As a result, unadulterated and non-encombersome visitor engagement was paramount. So the Amper team eschewed exhaustive explanation of functionality for concise identification of pain points and of value added.
With a linearly-tailored visitor funnel mapped out, development called for the highest degree of responsiveness. Amper's dashboard carried a unified and effective appearance across all devices, and its landing page would have to do the same. With adaptive backgrounds, content visibility, and iconographic visual language, Amper's website was built to responsively communicate the same content in the same information hierarchy to users on desktop, laptop, tablet, or mobile devices, irrespective of orientation or aspect ratio.